All Natural™ Beauty Standard
Our promise
Skincare is more than just a routine.
It’s a meaningful moment of self-connection. At All Natural, we help build beauty brands that care — with products that are gentle on the skin and respectful of the Earth.
We believe that effective skincare should never come at the cost of human health or the environment.
The beauty industry remains under-regulated in many parts of the world — particularly in the U.S., where fewer than 20 cosmetic ingredients are banned, compared to over 1,600 in the European Union.
Why does that matter? Because true clean beauty is about responsibility. Ignoring it often leads to harmful shortcuts — like using ingredients that may appear to boost performance or shelf life, but in reality pose risks to long-term health and the planet.
At All Natural, we don’t take shortcuts. We don’t rely on cheap fillers. And we never compromise the wellbeing of people or nature.
We care deeply about what goes on the skin — and where those ingredients come from. That’s why we always provide full transparency and never hide behind vague terms like “proprietary blends.”
We strictly avoid ingredients linked to toxicity, hormone disruption, or cancer.
To hold ourselves accountable, we follow the All Natural Beauty Commitment — a clear and uncompromising standard that every single product must meet.
Our commitment
100% Cruelty-Free
Our products are made without causing harm to any living being — now or in the future.
Vegan Formulas
We use no animal-derived ingredients, except for responsibly sourced beeswax, where sustainability is always prioritized.
Eco-Conscious Production
From ingredient sourcing to final formulation, our processes are designed to protect both people and the planet.
Sustainable Sourcing
We harvest nature’s resources responsibly, ensuring they remain for generations to come.
Biodiversity Protection
We choose ingredients and methods that support healthy ecosystems and promote natural balance.
What we leave out
We carefully avoid any ingredient that raises health or environmental concerns. Our blacklist includes:
Carcinogens
Ingredients with links to cancer are strictly excluded.Parabens
All forms of parabens are banned due to concerns about hormone disruption and reproductive health.Phthalates
Known endocrine disruptors banned in the EU but still used elsewhere — not allowed in any of our formulas.SLS Sulfates
These can strip natural oils and harm the skin barrier. We use gentle, effective alternatives.Benzene and its Derivatives
Excluded due to risks of toxicity and contamination.Silicones & Siloxanes
Banned due to their potential for bioaccumulation and environmental harm.Toxic Preservatives
Formaldehyde, BHA, and other harsh preservatives are never used due to their links to irritation and long-term health risks.Synthetic Dyes, Coal Tar, Carbon Black, Talc
Avoided due to potential health risks, including heavy metal contamination and carcinogenicity.Toxic Fragrances
If fragrance is used, it’s always free from phthalates and synthetic musks.
Skincare ingredient glossary
This glossary outlines key active and functional ingredients used across our formulations. Each entry includes:
INCI name (per EU Regulation No. 1223/2009)
Primary cosmetic function
Origin (plant-based / synthetic / biotech)
Usage concentration (typical range)
Safety and regulatory notes
Understanding and choosing effective skincare ingredients is essential for delivering real, long-term results.
A
Aloe Barbadensis Leaf Juice
Soothing agent, humectant
Origin: Organic plant extract
Usage: 5–20%
Notes: Certified organic available. Hydrating and calming, especially for sensitive skin. Supports a healthy skin barrier.
Allantoin
Skin protectant, keratolytic
Origin: Biotech-derived
Usage: 0.2–0.5%
Notes: Listed as an OTC skin protectant in both the EU and US. Supports recovery and soothes irritation.
B
Bakuchiol
Retinol alternative, anti-aging
Origin: Plant-based (Psoralea corylifolia)
Usage: 0.5–1%
Notes: Requires formulation support for stability. Encourages collagen production, improving firmness and texture.
Betaine
Osmoprotectant, moisturizer
Origin: Sugar beet fermentation
Usage: 1–5%
Notes: Helps maintain hydration balance and strengthens the skin barrier.
C
Centella Asiatica Extract
Wound healing, anti-inflammatory
Origin: CO₂ or water extract
Usage: 0.5–2%
Notes: Rich in asiaticoside. Calms irritated or eczema-prone skin.
Coco-Glucoside
Non-ionic surfactant
Origin: Coconut and glucose
Usage: 3–10%
Notes: Very mild and biodegradable. Safe for baby care.
D
D-Panthenol (Provitamin B5)
Moisturizer, skin barrier support
Origin: Biotech-derived
Usage: 1–5%
Notes: Promotes barrier recovery and hydration. Reduces redness and sensitivity.
E
Ectoin
Anti-pollution, stress protection
Origin: Fermented from extremophile bacteria
Usage: 0.5–2%
Notes: Shields skin from oxidative stress and environmental damage.
G
Glycerin (Vegetable origin)
Humectant, stabilizer
Origin: Plant-based
Usage: 2–10%
Notes: Hydrates and supports preservation. EU-compliant.
Camellia Sinensis (Green Tea) Leaf Extract
Antioxidant, anti-inflammatory
Origin: Water or ethanol extract
Usage: 0.1–3%
Notes: Rich in polyphenols. Protects against free radical damage and soothes skin.
H
Sodium Hyaluronate (Hyaluronic Acid)
Hydrator, plumper
Origin: Fermentation-derived
Usage: 0.01–1%
Notes: Multi-weight versions preferred. Improves hydration and skin texture.
J
Jojoba Oil (Simmondsia Chinensis)
Emollient, lipid balancer
Origin: Cold-pressed
Usage: 3–10%
Notes: Mimics natural skin oils. Suitable for oily and acne-prone skin. Supports elasticity.
L
Lactic Acid
AHA exfoliant, brightener
Origin: Plant fermentation
Usage: 1–10%
Notes: Requires pH control. Promotes gentle exfoliation and cell turnover for smoother skin.
N
Niacinamide (Vitamin B3)
Barrier booster, tone corrector
Origin: Synthetic
Usage: 2–10%
Notes: Strengthens the skin barrier, improves tone, and minimizes inflammation. Can be combined with zinc for blemish-prone skin.
R
Rosa Canina Fruit Oil (Rosehip)
Emollient, antioxidant
Origin: Cold-pressed
Usage: 3–8%
Notes: Helps repair skin tone and fade dark spots. Prone to oxidation; requires stabilizing.
S
Squalane (Plant-based)
Emollient, lipid restorer
Origin: Sugarcane or olive
Usage: 1–10%
Notes: Non-comedogenic and skin-identical. Provides a silky, moisturizing finish.
Shea Butter (Butyrospermum Parkii)
Occlusive, nourishing
Origin: Raw or refined butter
Usage: 3–15%
Notes: Rich and protective. Supports dry skin and strengthens emulsions.
T
Tocopherol (Vitamin E)
Antioxidant, preservative booster
Origin: Sunflower-derived
Usage: 0.1–1%
Notes: Protects lipids in formulations. Improves elasticity and combats fine lines.
Tea Tree Oil (Melaleuca Alternifolia)
Antimicrobial
Origin: Steam-distilled
Usage: <1%
Notes: Use in low concentrations. Observe regional allergen guidelines.
Z
Zinc PCA
Sebum regulator, antimicrobial
Origin: Zinc salt of PCA
Usage: 0.1–1%
Notes: Balances oil without over-drying. Ideal for blemish-prone or oily skin.
Ingredient Safety & Labeling
All All Natural formulations comply with:
EU Regulation 1223/2009
US FDA cosmetic labeling standards
IFRA fragrance allergen limits
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