All Natural™ Beauty Standard

Our promise

Skincare is more than just a routine.
It’s a meaningful moment of self-connection. At All Natural, we help build beauty brands that care — with products that are gentle on the skin and respectful of the Earth.

We believe that effective skincare should never come at the cost of human health or the environment.

The beauty industry remains under-regulated in many parts of the world — particularly in the U.S., where fewer than 20 cosmetic ingredients are banned, compared to over 1,600 in the European Union.

Why does that matter? Because true clean beauty is about responsibility. Ignoring it often leads to harmful shortcuts — like using ingredients that may appear to boost performance or shelf life, but in reality pose risks to long-term health and the planet.

At All Natural, we don’t take shortcuts. We don’t rely on cheap fillers. And we never compromise the wellbeing of people or nature.

We care deeply about what goes on the skin — and where those ingredients come from. That’s why we always provide full transparency and never hide behind vague terms like “proprietary blends.”

We strictly avoid ingredients linked to toxicity, hormone disruption, or cancer.

To hold ourselves accountable, we follow the All Natural Beauty Commitment — a clear and uncompromising standard that every single product must meet.

Our commitment

100% Cruelty-Free
Our products are made without causing harm to any living being — now or in the future.

Vegan Formulas
We use no animal-derived ingredients, except for responsibly sourced beeswax, where sustainability is always prioritized.

Eco-Conscious Production
From ingredient sourcing to final formulation, our processes are designed to protect both people and the planet.

Sustainable Sourcing
We harvest nature’s resources responsibly, ensuring they remain for generations to come.

Biodiversity Protection
We choose ingredients and methods that support healthy ecosystems and promote natural balance.

What we leave out

We carefully avoid any ingredient that raises health or environmental concerns. Our blacklist includes:

  • Carcinogens
    Ingredients with links to cancer are strictly excluded.

  • Parabens
    All forms of parabens are banned due to concerns about hormone disruption and reproductive health.

  • Phthalates
    Known endocrine disruptors banned in the EU but still used elsewhere — not allowed in any of our formulas.

  • SLS Sulfates
    These can strip natural oils and harm the skin barrier. We use gentle, effective alternatives.

  • Benzene and its Derivatives
    Excluded due to risks of toxicity and contamination.

  • Silicones & Siloxanes
    Banned due to their potential for bioaccumulation and environmental harm.

  • Toxic Preservatives
    Formaldehyde, BHA, and other harsh preservatives are never used due to their links to irritation and long-term health risks.

  • Synthetic Dyes, Coal Tar, Carbon Black, Talc
    Avoided due to potential health risks, including heavy metal contamination and carcinogenicity.

  • Toxic Fragrances
    If fragrance is used, it’s always free from phthalates and synthetic musks.

Skincare ingredient glossary

This glossary outlines key active and functional ingredients used across our formulations. Each entry includes:

  • INCI name (per EU Regulation No. 1223/2009)

  • Primary cosmetic function

  • Origin (plant-based / synthetic / biotech)

  • Usage concentration (typical range)

  • Safety and regulatory notes

Understanding and choosing effective skincare ingredients is essential for delivering real, long-term results.

A

Aloe Barbadensis Leaf Juice
Soothing agent, humectant

  • Origin: Organic plant extract

  • Usage: 5–20%

  • Notes: Certified organic available. Hydrating and calming, especially for sensitive skin. Supports a healthy skin barrier.

Allantoin
Skin protectant, keratolytic

  • Origin: Biotech-derived

  • Usage: 0.2–0.5%

  • Notes: Listed as an OTC skin protectant in both the EU and US. Supports recovery and soothes irritation.

B

Bakuchiol
Retinol alternative, anti-aging

  • Origin: Plant-based (Psoralea corylifolia)

  • Usage: 0.5–1%

  • Notes: Requires formulation support for stability. Encourages collagen production, improving firmness and texture.

Betaine
Osmoprotectant, moisturizer

  • Origin: Sugar beet fermentation

  • Usage: 1–5%

  • Notes: Helps maintain hydration balance and strengthens the skin barrier.

C

Centella Asiatica Extract
Wound healing, anti-inflammatory

  • Origin: CO₂ or water extract

  • Usage: 0.5–2%

  • Notes: Rich in asiaticoside. Calms irritated or eczema-prone skin.

Coco-Glucoside
Non-ionic surfactant

  • Origin: Coconut and glucose

  • Usage: 3–10%

  • Notes: Very mild and biodegradable. Safe for baby care.

D

D-Panthenol (Provitamin B5)
Moisturizer, skin barrier support

  • Origin: Biotech-derived

  • Usage: 1–5%

  • Notes: Promotes barrier recovery and hydration. Reduces redness and sensitivity.

E

Ectoin
Anti-pollution, stress protection

  • Origin: Fermented from extremophile bacteria

  • Usage: 0.5–2%

  • Notes: Shields skin from oxidative stress and environmental damage.

G

Glycerin (Vegetable origin)
Humectant, stabilizer

  • Origin: Plant-based

  • Usage: 2–10%

  • Notes: Hydrates and supports preservation. EU-compliant.

Camellia Sinensis (Green Tea) Leaf Extract
Antioxidant, anti-inflammatory

  • Origin: Water or ethanol extract

  • Usage: 0.1–3%

  • Notes: Rich in polyphenols. Protects against free radical damage and soothes skin.

H

Sodium Hyaluronate (Hyaluronic Acid)
Hydrator, plumper

  • Origin: Fermentation-derived

  • Usage: 0.01–1%

  • Notes: Multi-weight versions preferred. Improves hydration and skin texture.

J

Jojoba Oil (Simmondsia Chinensis)
Emollient, lipid balancer

  • Origin: Cold-pressed

  • Usage: 3–10%

  • Notes: Mimics natural skin oils. Suitable for oily and acne-prone skin. Supports elasticity.

L

Lactic Acid
AHA exfoliant, brightener

  • Origin: Plant fermentation

  • Usage: 1–10%

  • Notes: Requires pH control. Promotes gentle exfoliation and cell turnover for smoother skin.

N

Niacinamide (Vitamin B3)
Barrier booster, tone corrector

  • Origin: Synthetic

  • Usage: 2–10%

  • Notes: Strengthens the skin barrier, improves tone, and minimizes inflammation. Can be combined with zinc for blemish-prone skin.

R

Rosa Canina Fruit Oil (Rosehip)
Emollient, antioxidant

  • Origin: Cold-pressed

  • Usage: 3–8%

  • Notes: Helps repair skin tone and fade dark spots. Prone to oxidation; requires stabilizing.

S

Squalane (Plant-based)
Emollient, lipid restorer

  • Origin: Sugarcane or olive

  • Usage: 1–10%

  • Notes: Non-comedogenic and skin-identical. Provides a silky, moisturizing finish.

Shea Butter (Butyrospermum Parkii)
Occlusive, nourishing

  • Origin: Raw or refined butter

  • Usage: 3–15%

  • Notes: Rich and protective. Supports dry skin and strengthens emulsions.

T

Tocopherol (Vitamin E)
Antioxidant, preservative booster

  • Origin: Sunflower-derived

  • Usage: 0.1–1%

  • Notes: Protects lipids in formulations. Improves elasticity and combats fine lines.

Tea Tree Oil (Melaleuca Alternifolia)
Antimicrobial

  • Origin: Steam-distilled

  • Usage: <1%

  • Notes: Use in low concentrations. Observe regional allergen guidelines.

Z

Zinc PCA
Sebum regulator, antimicrobial

  • Origin: Zinc salt of PCA

  • Usage: 0.1–1%

  • Notes: Balances oil without over-drying. Ideal for blemish-prone or oily skin.

Ingredient Safety & Labeling

All All Natural formulations comply with:

  • EU Regulation 1223/2009

  • US FDA cosmetic labeling standards

  • IFRA fragrance allergen limits

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Be the first to know about new collections and exclusive offers.

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Be the first to know about new collections and exclusive offers.